2009 Holiday Shopping Guide ·
Jan 14, 2010 While spending attitudes have stabilized compared to 2008, seven in ten surveyed shoppers still planned for flat or declining holiday budgets in 2009.•
Nearly four in ten shoppers surveyed planned to spend the same in 2009 as they did during the holiday shopping season a year ago; 34.4% planned to spend less this year.
Reflective of the tight economic climate, shoppers were dissatisfied with the availability of coupons.
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Only one-half reported satisfaction with the availability of coupons and discounts. Satisfaction levels were also below par for availability of help in the stores (56%), and time spent waiting in line to pay/check out (63%).
More than half of consumers utilized mobile phones for in-store holiday shopping activities.
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The usage and impact of mobile shopping technologies exploded in 2009 as shoppers turned to their mobile phones for activities spanning multi-channel comparison shopping, peer feedback, product info and couponing.
In-store associates equipped with mobile in-store retail technologies provide better customer experience.
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Surveyed shoppers reported a better customer experience due to the impact of two-way radios and handheld mobile computers, (59 percent and 56 percent respectively).
— Zeus ::)
