Augmented Reality Campaign

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Which was the most creative cross media campaign you´ve seen lately using AR (Augmented Reality) technology? 

STAR TREK

Syed Naqvi Head of Digital Production - Grey London star trek enterprise hands down...
http://www.experience-the-enterprise.com/ww/

TOYOTA
Sergio Bahamondes
CEO / MULTI MEDIA DIRECTOR @ Plural and Partners Inc
Check this one out guys!!!
http://www.toyota.co.uk/cgi-bin/toyota/bv/frame_start.jsp?id=iQ_reality

EMINEM's  Augmented Reality Competition
http://www.digitalbuzzblog.com/eminem-augmented-reality-competition/http://www.therelapse.co.uk/3dartcomp/#/home 

NISSAN CUBE
http://www.nissanusa.com/cube/#/en/yourVirtualCube/

BMW
http://www.bmw.co.uk/bmwuk/augmented_reality/homepage/ 

TOPPS Baseball Cards

http://gadgetheat.com/2009/03/09/topps-3d-live-baseball-cards/

SOCCER/FOOTBALL
http://www.familyfootball.co.uk/AugmentedReality.aspx 

TSHIRTS
http://www.squidder.com/2009/02/17/papertweet3d-augmented-reality-t-shirts/ 

LEGO
http://www.youtube.com/watch?v=8UxWkZtUKaI

DORITOS
Juan Ciapessoni
Director Creativo Interactivo @ The Electric Factory
Check this out !! Maybe the experience is not a great experience but the idea for me is really cool.
http://www.doritos.com.br/sweetchili/site

Sony PlayStation EyePet

http://www.t-immersion.com/
http://www.youtube.com/watch?v=aPENA1Bpm68

OTHERS

http://www.mini.de/de/de/webcam/index.jsp

http://www.basderks.nl/blog/?p=118 

Néstor Carrasco
L. Digital Creative Strategist @ Mayo DraftFCB
a heart for your mom!!
http://www.regalatucorazon.cl

Keith Guerin
Creative Director at Ratio Interactive
http://blog.papervision3d.org/2009/02/19/ge-smart-grid-augmented-reality/

Anthony Del Rizzo
Senior Art Director at Zig Digital
I especially like this one...
http://vimeo.com/4233057

 

— Zeus ::)
May 13, 2009

   

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