Google Instant Search Uses New Advertising and Localization

  Categorized under: Web-Design-Articles

I’ll be the first to say I enjoyed the instant results from Google, until I typed the letter “P”. Publix came up first, but not just Publix but Publix in Florida and near my area. I mean what a profound use of cookies! So I ran test two, let’s try a clean browser in fact let’s use a different browser like Safari set to Private Browsing and no history at all. I hate history anyways..

Holy crap same results. I feel I should now test the wonders of Internet Explorer, or should I. Nah, I shouldn’t. Wait my usability, QA, business analysis and information architecture evil side just needs to determine what I already think is true, but I don’t have IE8 on Parallels so -whatever.

Here’s what I’m noticing, you type in the letter G you get to Gmail. Makes sense.
I type F i get to Facebook.
But P is for PUBLIX with localized results?

The letter I returned Ikea but there was no mention of one nearby… but U USPS does return local results. So the question is Google, I’m not logged in and you’ve pinpointed where I am at and there’s a T for Target nearby, but you don’t show an ad for Target at all, but wait, there’s one for L Lowes!

So tell me Google, did you start selling localization results for users that aren’t logged in along with new advertising standards for Instant results for those who do advertise with you because to me it seems like you did and I want in. Z should be for Zeus. I’ll pay up, I’ve got a Google checkout account. Hook me up with them adwords letter.

— Zeus ::)
Sep 09, 2010