Last.fm Interactive Ad for adifferentspin.com
Categorized under: Web-Design-Articles
I found this ad after clicking on my Last.fm music player. It’s a nice use of flash, video, and interaction from banner to banner. The creative direction is pretty simple since nothing pops out of the page and most of the animation is just within the banner. It was effective in making me pay attention because of it’s simplicity and actually retained my attention. The use of background graphics on the webpage kind of work although they were not clickable and when I did try to click them i felt a sense of frustration.
Simple piece, but technically it made me click. Well done.
— Zeus ::)
Sep 16, 2010
