My Focus:

Be passionate about my interactive, advertising, and creative work while fulfilling my desire to deliver the best interactive or print experience possible.

My Formal Education:

INTERNATIONAL FINE ARTS COLLEGE

Aug. 1991 / Miami, FL Degree in Graphic Design, Commercial Art

 

Studies included: Drawing, Publishing, Advertising, Marketing, Illustration, Photography, Animation, Business Law, Business Management, Typography

My Skillsets:

Adobe Acrobat CS4
Adobe After-Effects
Adobe Director 7
Adobe Dreamweaver CS4
Adobe Flash CS4
Adobe Illustrator CS4
Adobe InDesign CS4
Adobe Photoshop CS4
Adobe Premiere CS4
CMS, Joomla, WordPress
File Transfer Protocol
Final Cut Pro
Lightwave
Office XP 2007
Open Office
QuarkXPress 6.0
Quicktime 7
RealProducer
RoboDemo 5
Specular Infini-D
Swift 3-D
Web Development: ASP, CSS, DHTML, JS, PHP

Featured Works:

blog.zeusdidit.com
www.makeupbycelso.com
www.ourplanetstories.com
www.cbssports.com/fantasy
www.cbssports.com/fantasy
www.fantasynews.cbssports.com
www.stedwardpb.com

Partial Client List

Absolutely Florida Magazine, Aquent, Celso Olaguibel, Claxson, Cosmic Child Care, eBrainFuel, El Sitio, Envision Technical Solutions, ExpressHVAC, Everything Jamaican, Gio Grafx, Inc., God Verse Man, GMSHRM, Historical Museum of Southern Florida, JZ Graphics, Inc., Illuzens by Stacy Kavitch, Lil Engine, Net Visits, Inc., NFL.com, Out of Africa, Premedia One/Seven Worldwide, Smarterway, Inc., Our Planet Stories, Platinum Television Group, South Florida Chamber of Commerce, Software Techniques Inc., TMP Worldwide, Yum Yum Asia Cafe.

Affiliations

August 2001 to Present National Association of Photoshop Professionals

Other Skills

Bilingual in Spanish

My Experience:

FREELANCE

Sr. UI & UX Designer / Mar. 1993 to Present
Contracted to produce graphic arts for a variety of mediums such as: logos, magazines, marketing campaigns, print collateral, trade shows and publications, web site consulting, web site designs, and web development in a variety of web languages. Also tasked to create/edit multimedia, and  movies used for web, CD-ROMs and DVDs.

Zimmerman Advertising

SR WEB DESIGNER / Aug. 2008 to Present / Ft. Lauderdale, FL

• Tasked to design the upcoming $3 million dollar online application using InDesign
• Assigned to develop over 500 pages of user-centric flows, wireframes, visual mock-ups, and final design assets for the upcoming system
• Worked closely with product team, off-site engineering teams and QA teams and support UI implementation efforts
• Assisted internal marketing teams as lead UI Web and Mobile device designer for pitching potential clients.
  
• Manage designers,design and develop HTML and Flash templates, assisted teams with flash ads, designed, developed and maintained web sites, built client social media sites, handled web analytics and SEO promotion, reported site results, assisted with web related brainstorming sessions for site development, social networks, advertising, branding and viral interaction.

CBS CORPORATION

SR. WEB DESIGNER / Mar. 2005 to Aug. 2008 / Ft. Lauderdale, FL

• Tasked to work within the UI team for cbssports.com
• Design advertisements, landing pages and site design for Fantasy Sports and other arenas
• Increased online advertisement click-thru rate and landing page traffic, viewership and sign ups
• Manage team of designers assisting producers, developers, programmers, sales and marketers with visual representations of GUI (graphical user interfaces)
  
• Creation of simple, attractive and engaging user-friendly designs
  Establish project goals and timelines
  
• Offer implementation solutions wireframes and fully designed mockups with advertising space for internal marketing and external clients
  
• Maintain best practices while implementing style guides
  
• Assist Marketing departments with promotional campaigns for on-site ads, print advertisements, and logos for CBS web properties and other partners; Assist nationwide sales teams with design and checking of advertisements
  
• Quality control content across CBSSports.com
  
• Creative thinking and motivational brainstorming of projects in order to help meet tight deadlines;
  
• Communicate strict design and usability standards in order to deliver the best user experience.
  
• Client list includes Dell, Honda, Toyota, Bayer, NFL, NCAA, Visa, MasterCard, PGATour, Comcast, Hewlett Packard, Dodge, Pontiac, Sprint, Ford, BFGoodrich, RBS, AT&T, Facebook, MySpace, and more.
  

SOFTWARE TECHNIQUES, INC.

ART DIRECTOR / Sep. 2002 to Dec. 2004 / Winter Park, FL

• Created their complete print marketing and advertisements from scratch
• Re-designed, developed and maintained intranets, extranets, and client sites
  
• Wrote, produced and distributed web content and marketing collateral, business cards, product hand outs, brochures, catalogs, banners, and multimedia content
  
• Handled web promotions and implemented web sales using forums, email captures and email newsletters.
  Improved web site search results using
• CSS, DHTML, SEO and keyword optimization methods
• Successful redesign and marketing efforts along with the CustomCAMA product led to Software Techniques being purchased by Manatron

COMMERCE THRU DIGITAL TECHNOLOGY

SR. GRAPHIC DESIGNER / Jan. 2001 to Sep. 2002 / Orlando, FL

• Assisted with designing web interface for a variety of government applications such as One-Stop, Unemployment, and Education.
  
• Developed multimedia tutorials for 500+ areas named ‘Virtual Trainers’ to assist users with questions regarding page use.
  
• Creation of graphics and web designs for marketing tools; color corrected photographs and scanned images.
  
• Built interactive CD-ROM business cards to provide company and product information to government procurement offices.
  

EL SITIO – CLAXSON

WEB DEVELOPER / Mar. 2000 to Jan. 2001 / Miami Beach, FL

• Design and development of art and muscial events for the hispanic community on website.
  
• Assist in backstage photography and filming of events including Nine Inch Nails, Tori Amos, Winter Music Conference, also interviewed the band Blink 182.
  
• Designed and developed MGM’s Hispanic websites for Casa Club TV in both Spanish and Portuguese
  
• Built website from the ground up with in-depth information about the hosts, their shows, how-to tips on home decor, a plethora of recipes, gardening tips, home repair advice, and multimedia for the hispanic audiences around the world.
  

TMP WORLDWIDE

LEAD PRODUCTION ARTIST / Jul. 1998 to Mar. 2000 / Ft. Lauderdale, FL

• Managed team of designers in pre & post-production of print recruitment collateral including ads, brochures, posters, t-shirts, table tins, banners, window clings, and catalogs.
  
• Spearheaded new promotions and campaigns with artwork, layouts, and web graphics for a variety of clients such as Blockbuster, Eckerds, Washington Mutual, Edward Jones, Visa, Gwinett Health, Jabil, Ruby Tuesday, Home Depot, and more.
  
• Assisted Dallas, Orlando and Atlanta TMP offices daily with additional creative and marketing requests.
  

ABSOLUTELY FLORIDA MAGAZINE

PRODUCTION DIRECTOR / Mar. 1997 to Feb. 1998 / Miami Beach, FL

• Maintained interactive online travel magazine catering to users in search of relative Florida information, activities and events.
  
• Tasked with creation and management of HTML, links to chat rooms, articles, games, maps, personal ads, scanning, and manipulation of photographs.
  
• Worked directly with the Publisher on cover stories and layouts.